Customer Stories
TAD Champions Interoperability and Future-Proof Design with Matrox ConvertIP and IPMX
TAD is a strategic technology advisory firm specializing in Strategy, AV Design, Digital Experience Design, and Monitoring for both enterprise and studio projects. Known for delivering scalable and future-focused infrastructure solutions, TAD partners with leading organizations to align technology investments with long-term business goals. The firm’s multidisciplinary team helps clients evaluate, implement, and future-proof systems that support modern workplace needs.
When two of TAD’s clients—a global law firm and a major financial institution— required a next-generation AV over IP solution for flexible, multipurpose spaces, the firm turned to ConvertIP. Built on open standards, ConvertIP enables both compressed and uncompressed signal transport over standard IP networks, supporting IPMX (Internet Protocol Media Experience) and SMPTE ST 2110 protocols for ultimate deployment flexibility.
“Coming out of the pandemic, a lot of our clients were reevaluating their AV strategies. They didn’t want to be locked into proprietary ecosystems, especially after running into supply chain delays with previous vendors. They needed something that could scale and adapt."
- Richard Coley, Project Manager at TAD
Two Use Cases, One Strategy
Global Law Firm
The law firm’s primary challenge was avoiding vendor lock-in. During the pandemic, several expansion projects stalled due to delays from proprietary equipment suppliers. Having already worked with a variety of closed, single-manufacturer systems, the client sought an AV-over-IP solution that would allow long-term flexibility without being tied to a specific chipset, form factor, or licensing model.
With ConvertIP, TAD deployed a standards-based transport system that allowed the client to operate over existing 1 GbE corporate infrastructure using IGMP multicast. ConvertIP’s support for both HDMI and SDI formats enabled seamless integration across legacy hardware and newer workflows, without requiring additional converters or dedicated AV switching equipment.
Financial Institution
This client needed a cost-efficient AV infrastructure that could bridge daily Pro AV operations and more demanding ST 2110 broadcast workflows. Their challenge was finding a standards-compliant system that could integrate with high-end production equipment without requiring two parallel systems or significant cost overhead.
Using ConvertIP’s native support for IPMX and ST 2110, TAD designed a system where the same endpoints could operate in compressed or uncompressed modes, depending on the network and use case. This allowed the client to leverage standard 1 GbE networks for conferencing and meetings while switching to 10 GbE ST 2110 environments for live production or high-end video capture.
Both clients shared a common requirement: they needed a standards-based architecture that offered true interoperability, avoided vendor-specific limitations, and could scale across diverse workflows and hardware ecosystems.
Open Standards, Real Flexibility
IPMX provided the open framework needed to meet these requirements. Designed to ensure interoperability across vendors and platforms, IPMX allows AV signals to be transported over standard IP networks without dependence on proprietary chipsets or software.
IPMX offered what TAD’s clients were looking for:
- Interoperability across a growing ecosystem of vendors
- Support for multiple I/O types, including HDMI, SDI, and HDBaseT
- Operability on standard 1 GbE corporate networks
- Future-readiness via software-defined options and PCIe/virtual compatibility
- Cost-effective scaling for environments ranging from meeting rooms to high-end production suites
“We’re designing systems that need to evolve over 5 to 10 years. ConvertIP gave us a clear path forward without requiring us to rip and replace gear as needs change.”
-Richard Coley, Project Manager at TAD
Scalable, Interoperable, and Ready for What’s Next
Matrox ConvertIP played a central role in both deployments. By supporting IPMX and ST 2110 protocols, ConvertIP allowed TAD to deliver a unified, future-ready AV infrastructure that could flex between compressed Pro AV applications and uncompressed broadcast workflows—all using the same hardware.
Instead of proprietary extenders or matrix switchers, ConvertIP encoders and decoders functioned as network-based endpoints. This allowed AV signals to be routed through existing corporate switches, simplifying system design and reducing infrastructure overhead.
ConvertIP also supports a wide range of signal formats, giving both clients the flexibility to mix HDMI and SDI sources across use cases without locking into a single platform. Its compact, fanless design fit seamlessly into enterprise environments, while its standards-based architecture ensured long-term scalability and vendor-agnostic interoperability.
