Guides & Articles

IBC 2025 Recap: A Show that Shaped the Future of Broadcast

IBC 2025 was nothing short of electric. This year, Matrox Video took center stage in Amsterdam with solutions that made it clear: the future of broadcast and live production is flexible, scalable, and open standards-based.

From award-winning innovations to industry recognition, here’s a look back at the moments that defined our IBC 2025 experience. 

Matrox ORIGIN Fabric: Celebrated for Innovation, Recognized for Industry Alignment

IBC 2025 TVB Award for ORIGIN

At the show, Matrox ORIGIN Fabric stole the spotlight—earning TVB Europe’s Best of Show Award. Recognized as one of the event’s most groundbreaking innovations, ORIGIN Fabric captured the attention of broadcasters, OEMs, and developers alike. Part of our software-defined live production framework, ORIGIN Fabric was unveiled as a standalone low-level SDK—delivering proven, production-ready media transport with built-in redundancy and unmatched scalability.

This recognition not only validates the innovation behind ORIGIN but also reinforces its role in shaping the next generation of flexible, scalable, and software-defined broadcast workflows. 

We’re also proud to have been recognized at IBC for our alignment with the EBU’s MXL initiative, a powerful endorsement of our commitment to driving the next wave of broadcast transformation. With the MXL initiative now gaining broad industry traction, it’s validating to see the principles we’ve long championed through Matrox ORIGIN reflected in this movement. Matrox ORIGIN fully supports MXL—enabling flexible, scalable, and software-defined live production workflows that align with the initiative’s goals. We’re excited to see the industry moving in this direction. 

Celebrating Our People: Kim Brown Recognized at the Rise Awards

Innovation doesn’t just happen in our engineering labs—it thrives because of the people behind the brand.

We’re proud to share that Kim Brown, our Marketing Manager, was shortlisted for the Rise Women in Broadcast Marketing Award 2025. This nomination recognizes Kim’s creativity, leadership, and impact in the broadcast and media technology industry. Through her vision and drive, Kim continues to amplify the Matrox brand and inspire the industry at large.  

We couldn’t be prouder—congratulations, Kim! 

Live Demos That Delivered

Beyond ORIGIN, our booth was action packed with live demos that showed how Matrox Video solutions are transforming live production workflows:

These aren’t just products—they’re the building blocks of the next generation of live production. 

Want to learn more about our live production products?

Chat with an expert

An Unforgettable IBC Experience

IBC 2025 Matrox Video Team
IBC 2025 Matrox Video Booth

IBC 2025 showed us what’s possible when innovation, collaboration, and vision come together. With the momentum of ORIGIN, recognition from across the industry, and the passion of our team, we’re more excited than ever for what’s ahead. From packed booth tours to insightful conversations, the energy in Amsterdam was electrifying from start to finish. The excitement underscored what we already knew: the broadcast industry is in the middle of a transformation—and Matrox Video is helping to lead the way. 

Thank you to everyone who joined us this year at IBC 2025. We’re already counting down the days until next years show! 

Stay Connected: Let’s Build the Future of Broadcast Together

Whether you attended IBC or couldn’t make it this year, we’re here to help you take the next step in your live production journey.