Next-Gen Standards-Based Matrox Video Offerings at IBC2024 Support Evolving Media Workflows as Broadcasters Embrace IT and IP

MONTREAL — Aug. 29, 2024 — At IBC2024, Sept. 13-16, at the Amsterdam RAI, technology innovator Matrox Video will showcase products that solve the daily challenges facing broadcasters and other content producers not only in the capture, production, and delivery of high-quality baseband and IP video but also in the management, routing, and orchestration essential to those fundamental workflows.

IP Bridging and Encoding/Transcoding

The Matrox Vion IP video gateway solves the common problem of moving from one IP video format to another. The first Matrox Video product to support NDI, Matrox Vion transcodes between NDI6, NDIHX3, IPMX, ST 2110, SRT, RTSP and other formats and codecs for flexible routing workflows, including NDI over SRT, that boost productivity and enable new on-prem and cloud IP-to-IP workflows. With support for HEVC 4:2:0, 4:2:2 and 4:4:4 10 bit, and H264 codecs, plus optional SDI/HDMI inputs, SDI/HDMI I/O, the IP-to-IP video gateway is ideal for demanding live production and collaboration applications. With flexible, low-latency multichannel encoding, decoding, transcoding, and processing, the gateway handles color space conversions and changes to streaming protocols and bitrates.

Building Software-Based Live Production Media Facilities of the Future, Today

The Matrox ORIGIN asynchronous media framework allows broadcasters and developers to re-architect tier 1-capable live production media facilities to run on standard IT infrastructure at any scale — whether on-prem or in the cloud. Matrox ORIGIN provides a cloud-native architecture capable of frame-accurate, low-latency, and high-availability operations that are built on media services interconnected with an uncompressed fabric across a distributed environment. Matrox ORIGIN provides open APIs that allow broadcasters to customize workflows that are tailored to their own dynamic needs all the while enabling best-of-breed, multivendor choices. Included in the expanded ecosystem of partners are industry leaders, InSync Technology, Pebble Beach Systems, RT Software, Telos Alliance, and Visual Research Inc.

IBC attendees have the chance to witness a demo of Matrox ORIGIN powering live workflows that are widely considered impossible when using IT equipment at the Matrox Video booth. The demo will include a large-scale production workflow of 40 live streams complete with graphics, DVEs, clips, switching and audio, architected for a no single point of failure, and running on multiple systems in AWS across different availability zones — all in uncompressed. Attendees can also see Matrox ORIGIN in action on Sept. 14, at 11 a.m. CET, at the IBC-exclusive seminar, Your Complete Blueprint for the IT Revolution in Live Production. The seminar will include a discussion about the future of IT for live production, as well as a presentation about the unique Matrox ORIGIN approach, its architecture, and the latest features and capabilities. After the session, attendees can speak with Matrox Video experts and get technical insights.

Matrox Video Spokesperson Quote

“With longtime expertise in IP standards, Matrox Video provides modern tools that help broadcasters, live event producers, and OEMs implement and leverage ST 2110 to deliver high-quality content over IP. At IBC2024, we’ll show a broad lineup of point-of-use products for IP infrastructure and remote operation — everything needed to process video and control workstations — as well as a cloud-native, IT-based architecture poised to facilitate the broadcast industry’s transformational shift to software-defined infrastructure.”

— Spiro Plagakis, vice president of product management at Matrox Video